#CoronaVirus State of the NPO Sector #5 (Communicating with Donors)

During the #CoronaVirus and COVID-19 pandemic, forgood and our network of corporate employee volunteering programmes can be a powerful platform for understanding the realtime needs of the NPO sector in South Africa. We have a Volunteering in the time of #CoronaVirus campaign up – which we update every day. There you’ll find all the ways you can assist NPOs during this difficult time.

This is a series of posts (a VoxPop, if you will) to understand the immediate reaction to the pandemic. Use this to identify ways to help and structure tactical CSI / CSR responses to organisations, beneficiaries and communities in need.

Our question to forgood’s 400+ NPOs:

How are you communicating with Donors? What are you communicating?

Abraham Kriel Childcare: We are currently working on a communication plan to our donors and making plans how we can continue with some of our events digitally. NOTE: This NPO is not currently active on forgood.

Africa Food For Thought: We are using Facebook as our primary platform for now, and hope to send out an email update by the end of the week once we know what the plan is for the pre-schools. It is tricky as the situation does seem to change day-by-day. 

Angels Baby Sanctuary: We have communicated to all our supporters.

APD Nelson Mandela Bay: We are sending out requests for funding to all possible donors that we are aware of. We need to acquire lists of potential donors. Two recent applications were to Dragons Den and Donors Den, but both projects have been postponed to later in the year. We need urgent financial assistance and we can issue 18A certificates. We need help identifying potential donors. We are focusing on our needs list and identifying which donors match our specific needs. NOTE: This NPO is not currently active on forgood.

Baby Hope House: We are communicating via Facebook and email. Trying to keep things upbeat.

Bless-a-Baby: We are communicating via Facebook and Instagram and WhatsApp that we are continuing with the required precautions.  Wiping down surfaces, hand washing and hand sanitising. Few in the room.

Botshabelo: Communicating postponement of large event (was for 4 April), and otherwise we are planning how to give them updates on the work we do while they can’t see us (have a video on the day in a life of a caregiver in our Babies Home, etc.) We are also considering a social media launch of Creative Tips for how to use this school holiday to help your children thrive for parents.

Community Women Action:  We are using mostly digital communication strategies. We are sharing information about prevention as recommended by the WHO.

DAKTARI Bush School & Wildlife Orphanage: At this stage we don’t. We do not know what to say. It is not a time to send funny stories and we do not feel that we should also talk about the crisis as everybody is in the same situation. Also, we do not feel that charities will be the priority of the economic world. We won’t be the first to save, especially in terms of environmental education and preservation of wildlife unfortunately, but understandable. We tend more to say nothing as we feel inappropriate to request funds when most of the world is shutting down. 

Epic Foundation: Still working on a communication plan – actually sent a mail to our board of directors for input this morning.

Epilepsy SA – Free State & North West Branch: We will send out an announcement of the strategy we have taken, our new needs such as soap, hand sanitiser and paper towels, and the reasons why some projects are postponed.

Fisantekraal Centre for Development: Our director is in constant contact with donors.

Gateway Health Institute: That we have decided to work remotely, use technology as far as possible to continue our work, ask for no-cost extensions.

Gerald Fitzpatrick House and Nursing Home: We have informed donors of our plans via e-mail.

Great GirlsTrust: Nothing.

Heartlands Baby Sanctuary: We are still thinking of the best angle to communicate with donors. We would like to show some sort of resilience through our sustainability projects; however, this is nowhere near sufficient and we also expect these projects to take a dive with everyone staying home and generally not going out.

i4118 Foundation NPC:  We sent out a message to say that we will continue to serve our community responsibly and will be updating that towards the end of the week.

Kagcisham WOMEN Development Center: Yes, we have, that we are continuing serving those in need, we cannot allow our beneficiaries to be more vulnerable.

Kids Haven: We have posted through social media to cancel face to face volunteering and will be sending a broadcast newsletter today.

Kwanliziyonye resource care centre: I am communicating funding to transport community health workers to reach many villages and farmers with the information as soon as possible.

Maitland Cottage Home Society: We are communicating online and through social media with our donors the work that we do and continuing our fundraising efforts.

Phakamani Young Minds Academy: We are communicating with donors via emails and zoom meetings and skype as well as calls. We communicate information related to the novel coronavirus as well as how we can plan on working together as soon as the situation normalises.

Rata Social Services NPC: We communicate via our social media platform and website.  They are informed of our activities and we also sent out a statement regarding our handling of the coronavirus threat.

Retina South Africa, a patient-driven action group: We are working out a response to send to our donors, nothing as yet.

STAND:  Just returned from United Nations and have not yet implemented a communication strategy.

The LifeMatters Foundation: We have not yet send donor communications about Covid-19, but we are sending out Annual Reports at the moment.  Since we usually follow the school holiday calendar, the current restrictions only change/delay our programmes and calendar for the first two weeks of April. 

The Teddy Bear Clinic for Abused Children: Thank you for the suggestion we will communicate our plan with our Donors.

The Character Company:  We send out a message to say that we will continue to serve our community in a responsible manner.  We will update that towards the end of the week.

The Wot-If? Trust: We have notified our funders of our challenges and have asked for assistance.

Ya Bana Village for the children: We usually communicate by e mail, Facebook.  We are not communicating needs specifically about the coronavirus.

One thought

  1. We are communicating through our social media platforms and have already sent news flashes to our supporters.
    I am not sure sponsors will find it “decent” to beg funds to save animals and an organisation that is not doing a work of first necessity.

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