Mandela Day with forgood clients was 31 days of change across 34 events that have had long-lasting impact for South Africa and communities. Our clients have taken the spirit of Mandela Day into the entire month of July and beyond.
African Bank employees joined the Rise Against Hunger packing event in Sandton. They were joined by Liberty employees who also undertook an early childhood development centre revamp event where they painted walls and created reading corners and read to the young students. Standard Bank has also revamped an early childhood development centre, paying for all the items needed by the school. In addition, an occupational therapist will be evaluating the children at the centre after six months to see how the refurbishment has impacted their development.
Another win for Standard Bank. They donated 300 blankets to the Johannesburg Dream Centre, who have beneficiaries within Cosmo City.
IDC has given its employees the opportunity to go back to its gardening initiative based on popular employee demand, and Vodacom saw a massive surge in volunteering participation from 3% of employees to 29%. The Vodacom Festival of Giving included a number of festivities for employees that allowed them to have fun while taking part in volunteering activities. The event was spearheaded by Sitho Mdlalose, the Vodacom Managing Director while Shameel Joosub, the CEO, spoke to employees about the value and importance of volunteering.
Adding to the growing pile of impressive engagement are Distell, Naspers and The Foschini Group (TFG). Distell has relaunched its volunteering programme, Naspers ran its first event that resulted in very positive volunteer feedback and plans to continue with the process, while TFG ran activations on Mandela Day that resulted in 125 registrations in one month.
Redefine launched the Red Thread platform on 18 July via a virtual Mandela Day campaign. The Red Champions helped forgood to engage with employees and to hand out prizes in the form of R20,000 of money donations that went to the Causes of the winning employees’ choice. The launch event was only the first phase of Redefine’s programme with the second phase aimed at encouraging employees to work as business units to achieve the most points and potentially win another cash donation for the Cause of their choice.
Finally, not to be outdone, Sasol, Mukuru and Momentum Metropolitan also embarked on impressive events to celebrate Mandela and his legacy. Sasol ran four events throughout the second quarter of the year along with virtual reading sessions that have seen positive employee engagement and feedback.
Mukuru hosted two in-person events for Customer Support employees, one facilitated by the Mukuru marketing team and the other by forgood. The company undertook a sandwich making event, built Eco Bricks, and opted into school painting and donating pet food and toys to an animal shelter. Momentum Metropolitan ran a Cook-a-thon and food gardening initiative with Meals on Wheels, preparing more than 4,000 meals and developing two gardens in Gauteng and KwaZulu-Natal.
It was an immensely successful month, one that showcases the commitment of South African firms to transforming the country and inspiring volunteerism. This is just the tip of the proverbial iceberg when it comes to the initiative and commitment of local companies and their employees, and we expect to see these numbers go even higher in 2023.
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