We are hiring a Digital Marketing Manager

Please don’t spam us with your CV. We’ll ignore any candidates that do not follow the instructions in this job spec. We’re different. You’ll see.

Forgood is a technology platform that connects people who want to make a difference – to the Causes that need their help. We drive both revenue and impact through a Software-as-a-Service product that we sell into corporate South Africa as a tool to create, manage and measure Employee Volunteering Programmes.

This platform is used by 20 major brands with 40k+ employees already signed up.
We need someone passionate to head up our Digital Marketing Department – marketing to both the direct public – people who want to make a change in society, and to Corporate SA.
We need a marketing all-rounder with expertise in digital, someone ready to get their hands dirty where need be.

Go watch this. If it resonates, read on…

YOU MUST WANT AND BE ABLE TO:

Work fast, think big, learn quickly and leave your ego at the door. Also, share your passion, be energetic, solve problems on your feet and obsess over the details. Commit. We’re not going to sink blood, sweat, tears, time and champagne (our celebration method of choice currently) into someone who’s going to bounce when things get hard. We work in a hybrid type environment (sometimes in the office, sometimes remotely).


Live and breathe digital marketing and sometimes more traditional type media.


Be very comfortable with technology. We’re serious about this. You need to love the Internet, be fluent in online platforms and understand your URL from your Excel (actually, you need to understand a lot more than that – but you get our point!)

WHAT YOU’LL NEED TO DO:

  • Own the Digital Marketing Strategy.
  • Manage external marketing partners.
  • Digital Advertising
    • Daily management of the digital advertising portfolio across Google Analytics, Facebook, Twitter and LinkedIn.
    • Keyword Management. Increase traffic, Optimize cost-per-click. Optimize cost-per-conversion.
  • Platform Channels
    • Set up, maintain and promote Consumer Campaigns using all channels available to you.
  • Email & SMS
    • Create, send, report and optimize emailers to Users of forgood.
  • Blog:
    • Maintain and grow the forgood blog as a resource, engagement and content hub for the brand.
  • Social Media
    • Create and manage the content creation and engagement on all our social media platforms, specifically targeting Users and driving traffic and conversions and communication to our Cause community.
    • Moderate and champion the Volunteers Network Facebook Group to drive education and engagement with the platform.
    • Contribute to the social media strategy and tactics.
  • Client Activations
    • Blend online and offline experiences to drive registrations, engagement and conversions on client platforms.
  • Create stunning designs/ rate cards etc.
  • Quality Control
    • Create, maintain and execute processes to improve the quality of experiences across the forgood ecosystem, using resources from the Client Team where appropriate.
    • Manage our NPS product rating process, escalate both negative and positive experiences and feed intelligence into the Client & Development Team. Find tactical opportunities to improve our NPS score.
  • Strategic Projects & Industry Participation
    • Assist with research, development and execution of tactical projects.
    • Research best practice and policy around employee volunteering / employee engagement.
    • Research and learn about our clients, Causes, technology, competitors and the CSI industry.
    • Create and deliver presentations and thought leadership where relevant.
    • Leverage networking opportunities to position and increase the power of the forgood brand.
    • Analyze Cause stats and implement changes & process’s according to data.
  • Be a team player
    • Contribute to and build our culture. Drive us forward.
    • Assist with other projects using spare capacity.
    • Contribute to high quality bug and feature logging. Work with our developers to build the best social impact product in the developing world.
    • Learn and teach something new as often as possible.

Qualifications and experience required

  • A tertiary qualification in marketing, preferably in a communications or social impact discipline. If you don’t have a degree, prove to us why you don’t need it.
  • Minimum of 8 years of work experience in a similar position.
  • Comfortable talking to people – over the phone, over email and in person. Be a people’s person.
  • Strong writing, editing, creative and communications skills, the ability to write kick ass articles, emails and notifications.
  • Attention to detail. This is a detail orientated job – if you’ve got your head in the clouds – this one isn’t for you.
  • Able to work independently, consistently and be proactive.
  • Tech savvy on web, mobile and all modern software tools used inside the technology industry.
  • The ability to invent & execute marketing, management and engagement tactics with a social impact flavor.
  • Organized and able to meet deadlines.
  • Social sector experience.
  • Freshdesk experience, Mailchimp & NPS = bonus

AND NOW?

Too many people in South Africa just click apply on every job that’s out there. That doesn’t work for us because it doesn’t show that you CARE. It doesn’t tell us that you REALLY WANT THIS ROLE. You gotta do your research and put some effort in – or rather don’t.

Please answer these questions.

  1. Tell us about a high-pressure work situation you have experienced – and what did you learn from it?
  2. What does an outcomes-based culture mean to you?
  3. How do you think our product (www.forgood.co.za) can be improved?
  4. What do YOU have that makes you think you are the person for this role?

When you send this info – send it with the same level of quality you’d use when engaging with our Users and Causes.
Salary: Market and experience related. We believe in growing people quickly. You deliver, you keep growing.


Email your answers along with your CV to Romy – contact@forgood.co.za

.

Leave a Reply

Your email address will not be published.