You should probably ignore this. But it’ll cost you.

An engaged and talented employee that fits well into an organisation performs 18% higher than the average and work 35% better. You want this person in your business. They are talented, driven, and get you results. Amazing.

The problem is that most companies are ignoring one of the crucial elements that keeps these employees working for them. Engagement.


4 Employee volunteering surveys you should read now
Benevity’s Goodness & Engagement Study
Interac Corp. and the Upside Foundation’s CSR Survey
Deloitte’s 2018 Millenial Survey
Maximising CSR Policies: A Global Case Study


Yes, the term is tired. Yes, there are plenty of surveys that explain why engagement is important and how you are failing at it. There are also plenty of statistics that showcase the brilliance of the engaged employee:

  • 37% lower absenteeism
  • 10% higher customer metrics
  • 22% higher profitability
  • 21% higher productivity

But few tell you how to achieve it.

Until now. Research by organisations such as Benevity and Interac Corp. and the Upside Foundation is clear – creating a culture of corporate volunteering hits the employee high note. It gets their attention. It makes them feel that they are part of something. It inspires, ignites and interests.

It is also very easy to implement.

Now is the time to put an employee volunteering programme (EVP) into play. Now is the time to set EVP as a key performance indicator (KPI). Now is the time to tap into a global mega trend that has employees picking companies that are all about giving back.

Think this is hype?

Deloitte found that the millennial and Gen Z are losing faith in business. They want volunteering, they want ethics, they want to work for companies that are ‘agents of positive change’. The company has also paid attention to its own research, seeking out meaningful volunteer opportunities for its employees.

You can ignore this insight. Walk away. It’s fine. But it’s just as easy to kick your EVP into gear. Right now, right here.

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